Founder, Content Creator &
Communications Consultant

Jenni Lien

Jenni Lien is a founder, content creator, publisher, and communications consultant.She is the founder of Pink and New™, a startup dedicated to assisting churches and Christian organizations in providing Millennial and Gen Z women with the courses, bite-size content, and community they need to seek God for emotional health and healing. Pink and New is part of Velocity Incubator and Communitech's Fierce Founders.Jenni is also the founder of The Yay Project, an online ministry serving an audience of 50k that seeks to help Asian women celebrate their God-given design and pursue their calling. Her podcast You Are You has hit the top 10 in Apple Podcast’s Christianity charts in Hong Kong, Singapore, Indonesia, India, Uzbekistan, and Kuwait (where it reached #1).In addition, Jenni is an experienced publishing professional and communicator. She spent 10+ years working in various Editorial, Strategy, and Content Development roles, including as a Publisher and Managing Editor at Oxford University Press. Currently, she serves as a Communications Consultant at The Salvation Army in Canada—Territorial Headquarters, and works closely with ministry units such as the College for Officer Training/Candidates, Gender Equity, and Modern Slavery and Human Trafficking Response.Jenni is a British-born, Taiwanese-Canadian. She has lived and worked in the UK, Canada, Singapore and Hong Kong, and is currently based in Kitchener-Waterloo.

• Email
• Pink and New
• The Yay Project